Monclos, a house beauty brand, announced that "Bespoke Care"—a trend where products are selected and used based on individual skin and hair conditions—is rapidly expanding across the beauty industry.
Bespoke Care is a personalized management approach that adjusts usage methods to fit the user's specific skin and hair needs. In particular, as high-performance ingredients become more prevalent in bespoke products, there is a clear rise in "routine-based consumption," where consumers categorize products by their specific roles to maximize effectiveness.
Monclos provides hair care solutions tailored to the specific condition of the hair. The brand has previously achieved the number one overall ranking in the Olive Young hair category, and its Velvet Nourishing Treatment is well known as a must-have item in luxury hair salons in Cheongdam-dong.
This product is ideal for daily care. It contains avocado oil, natural fatty acids, and peptides, and it has been confirmed to improve damaged hair after just a single use.
In addition to the Velvet Nourishing Treatment, the lineup includes the Keratin Bonding Hair Pack Treatment and the Super Silky Essence, allowing for comprehensive hair condition management. The Keratin Bonding Hair Pack Treatment is recommended for intensive care and reduces hair damage through plant-based proteins.
The Super Silky Essence has a non-sticky texture that can be used without burden; it improves hair cuticles and increases hydration, making it perfect for finishing styles.
Through these three types of hair bespoke routines, Monclos offers flexible management solutions customized for hair health.
This type of routine-based beauty has recently been spreading across the cosmetics industry. A representative example is VT Cosmetics' Reedle Shot. Reedle Shot also varies in intensity and frequency of use depending on the number of shots. It is used for intensive care by adjusting strength and cycles, and it is recommended to be used in combination with moisturizing products.
In this way, there are increasing cases where products themselves are designed to include specific usage methods, and this trend is expected to grow gradually. An industry official stated that consumers are no longer relying on a single product but are instead designing their own routines to manage their care.